I was speaking with a friend of mine today and he said that he doesn’t see a huge future in making informational websites. It was his opinion that before long, Wikipedia will be the first result for pretty much every search term that you could come up with. In short, he was saying that its impossible for websites to compete with Wikipedia when it comes to receiving search engine traffic. With nearly 4 million English articles at this point, he isn’t far off in terms of wikipedia being on the first page for nearly every search term, however I definitely think that he is wrong about informational websites.
Wikipedia is a generic user made encyclopedia, with a vast array of general knowledge on pretty much every topic. However, wikipedia is lacking expert in depth knowledge on most subjects. As the saying goes, Jack of all trades, master of none. Wikipedia has information on just about everything, but if you want to learn more, you’ll have to dig a lot deeper than wikipedia. This is where informational websites come in. For example, say you’re searching for information about a new product. While wikipedia may offer details on that product and its functions, it won’t offer reviews, price information, where to buy it, etc. Encyclopedia style information is great when it comes to scientific or generally knowledge topics, however it isn’t particularly useful if you want info on something a bit more specific.
For that reason, there are actually a surprising number of topics where Wikipedia is far from the first page of google. Not only does this ensure that web users get a good variety of information from different sources, but it also allows users to get more information than can reasonably be provided by Wikipedia.
I personally own upwards of 40 websites, and can state that for every single one of those websites, the primary keyword appears higher in the google search results than wikipedia’s page on similar topics. Don’t believe me? You’re reading this article about competing with wikipedia on Rank Bookmarks… not on Wikipedia. That speaks for itself!